Recommended niches.
The niches our media buyers and cold email experts consistently see perform well. Use this list to help clients pick or narrow their target market before launch. Applies to cold email and B2B campaigns.
Before you recommend a niche
A client should have some kind of genuine connection to the niche — previous experience in it, real excitement to learn more about it, or hobbies and interests tied to it — so they can actually speak to it on calls.
Everything else they will learn through market research and the calls themselves, but always leverage the client's existing experience within their niche.
If what they bring isn't one of the recommended niches below, tie their current experience to the closest niche on this list rather than starting from scratch.
Ask these three questions
- 01What have you personally been paid to do?
- 02What results can you name?
- 03Who already knows you?
- 01SaaS
- 02Custom Software Dev
- 03Consulting
- 04Recruitment & Staffing
- 05Medtech
- 06Marketing Agencies
- 07Real Estate
- 08Edtech
- 09Healthcare
- 10Coaching & Training
- 11Renewable Energy
- 12Med Spas
Borderline niches — proceed with caution
These industries can work — but only under the right conditions. They require strict qualification before outreach.
- Restaurants & Food Service
- Travel & Hospitality
- Manufacturing
- Nonprofits & Charities
- Construction
- Franchises
Poor-performing and saturated niches.
Poor-performing niches
- Law Firms
- Home Services
- General IT Services
- Trucking and Dispatching
Extremely saturated niches
- Fitness Coaches & Personal Trainers
- Generic Marketing Agencies
- Dropshipping Stores
- Crypto/NFT Projects
- Life Insurance Agents
- Business Opportunity / MLM
Rule of thumb on the call: pick the niche where the client's credibility is strongest, then narrow it (geography, company size, sub-service) so the campaign has a clear, specific target market.